The challenge

Citizens Advice required a graphic identity that would celebrate 70 years of delivering life changing advice. As well as being visually striking, it needed to be created in line with the organisation’s strict brand guidelines.

OUR APPROACH

Mash created a colourful tree as an optimistic symbol of growth and achievement. The owl is a reference to the original motif used in the 1940s version of the Citizens Advice logo.

Results

A hugely popular and unifying visual device that was flexible enough to be interpreted on a range of printed materials, branded merchandise and event graphics.